Wednesday, November 09, 2016

CMA Strategies celebrates 100% win rate

CMA Strategies Clients Celebrate Big Wins on Election Night

OKLAHOMA CITY, OK – The consulting team at CMA Strategies led their clients to election success last night, winning every race they were involved in.

After being involved with the issue for six years, the CMA team helped navigate State Question 792 to victory, resulting in unprecedented modernization to the state’s alcohol laws. CMA was responsible for the campaign’s strategy and messaging, including advocating to voters that passage would ultimately benefit the Oklahoma economy and provide convenience for consumers. CMA was also involved in the legislative effort to get the state question on the ballot. SQ 792 passed with 66% of the vote.

Another CMA Strategies client who came out of election night with a win was the Oklahoma Deserves Better Coalition, the group who advocated against the education sales tax increase. With only weeks to put together a coalition, strategy, message and a team to execute the plan, CMA turned the tables on SQ 779.

In late-September, polls showed the state question easily passing with more than 60% of vote. However, the team at CMA successfully conveyed to voters through an aggressive paid and earned media campaign the holes in the ballot language. The campaign focused on the impact passage would ultimately have on the economy, without helping teachers the way it was promised to. On election night, SQ 779 failed with 59% of the vote.

CMA also worked for the independent expenditure group, the Oklahoma Federation for Children Action Fund, which had a very successful night, electing 14 candidates supportive of school choice to the Oklahoma Legislature, demonstrating the people of Oklahoma overwhelmingly support needed changes to the education system that empower parents to choose the highest quality education for their children.

The Maintain OKC Schools Committee, formed to help pass three bond issues benefitting Oklahoma City Public Schools, also worked with CMA. The campaign focused on the “Yes the Yellow Ballot” message highlighting the need to protect funding for school infrastructure, transportation and technology. Each of the bond issues passed with more than the 60% of the vote required.

Other CMA 2016 general election clients included Congressman Tom Cole, Congressman Mike Pompeo, and the Oklahoma Judicial Information Network. All CMA clients were victorious on election night, leading the firm to a 100% win rate.

CMA Strategies is led by principals Sharon Caldwell and Pat McFerron and associates Matt Ball and Keili McEwen. Alyssa Loza, Mike Gunter and Karla Jackson provide creative and administrative support.


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